MAX MARA WEEKEND

Weekend Max Mara has always had great respect for its origins, wanting to enhance the paths and knowledge that led to the establishment of the brand in 1951 by Achille Maramotti.

Weekend Max Mara has always had great respect for its origins, wanting to enhance the paths and knowledge that led to the establishment of the brand in 1951 by Achille Maramotti. The passion for tailoring and the interest in the dress, are key qualities handed down by the promoter's great-grandmother, Marina Rinaldi, who in 1850 controlled and organized an important boutique in the center of Reggio Emilia. A work done by hand, which was characterized by the attention to detail and finishing. Weekend Max Mara represents today an example and a reference brand for the national and international Prêt-à-Porter, where the love and determination of the inventor Achille Maramotti have been embraced by the leaders of the brand and by a skilled and competent management who continues that tradition of renewal that began 60 years ago. The passion, commitment and tradition at the service of a fashion interpreted with individuality and rigidity, today offered with many different collections that see elements in common in the properties, in the form and in regard to the characteristics that have transformed Max Mara into the most popular brand in the world.